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Despite the holidays upon us, we can’t escape the Tiger Woods sex saga. He remains the topic of humor on late-night TV even as he remains reclusive. In the interest of further capitalizing on his misfortune, here is a holiday inspired poem circulating the Internet about the world No. 1 golfer’s season...

Until recently, Tiger Woods was an advertiser’s dream. The fact that he already is — or will soon become — the first athlete to earn $1 billion in prize money and endorsement income is due in large part to his advertising appeal. Woods is successful, handsome, clean cut, multiracial and...

The latest from the Your-Misfortune-Is-My-Fortune files comes from a Southern California clothing shop that sells stylish graphic tees and hip, retro sneakers. Capitalizing on crisis is a common publicity ploy with limited sales opportunity so it pays to be swift. With that in mind, Tradition is now offering a limited edition Tiger...

Marketing knows no bounds. Everyone’s out to make a buck, especially if it comes at someone else’s expense. And, Americans love their cars and celebrities, so it should come as no surprise that a Northern California auto repair shop is trading on Tiger Woods’ good name in an effort to attract...

There was a time when sports fans around the globe believed that Tiger Wood’s destiny lay at the feet of Jack Nicklaus. And while Tiger’s chase of Jack remains in place, it seems young Eldrick is now looking toward breaking the records of another historic American athlete – Wilt Chamberlain....

The Thanksgiving weekend car crash and recent sex scandal involving the world’s top ranked professional golfer, Tiger Woods, reminds us of and reveals many aspects about the confluence of sports and society. And, the bizarre circumstances that unfolded in the past week have exposed many new facets to one of...

The San Francisco Bay Area is a great region for sports fans. There is professional baseball, football, basketball, hockey and soccer. The Oakland A’s and Raiders. The San Francisco Giants and 49ers. The Golden State Warriors. The San Jose Sharks and Earthquakes. There’s a lot to like, some decent teams...

The Tour Championship presented by Coca-Cola, which begins Thursday and concludes the official PGA Tour season, used to be a great pro golf tournament. An exclusive, limited-field event, only the top 30 players from the annual money list qualified for a no-cut finale and a guaranteed payday. It was the...

Professional golf is like NASCAR, the pro stock car racing circuit. No, not the PGA Tour’s silly FedEx Cup points-based playoffs, which is modeled after NASCAR’s Chase for the Cup. What I mean is this: The 180-horsepower Ford Taurus you can buy from the car dealer, no matter how much you...

There has been a lot of chatter lately about Adam Scott, the dashing 20-something pro golfer once ranked as high as No. 3 in the world and whose game has effectively disappeared in the past year. Scott is in a serious slump. He slipped last week to No. 46 in the world...