Comments on: When Advertising Is Accentuated

By: sandygirl » Blog Archive » ‘oops celebrity’ on the web

sandygirl » Blog Archive » ‘oops celebrity’ on the web — Mon, 14 Dec 2009 20:47:10 +0000

[...] http://niceballz.com/2009/12/11/accentuated-advertising/These are desirable traits in business and many companies wish to associate their brands with these attributes, which are often embodied by beautiful and talented celebrity spokespeople. Advertisers often enjoy a halo effect of goodwill when an … Unlike golf- or sports-related product companies where strength, skill and victory matter, Accenture and other corporations attempted to associate their brands with traits such as Woods’ determination and, um, integrity. Oops. … [...]

By: kokogirl

kokogirl — Sat, 12 Dec 2009 03:29:54 +0000

I wonder if Tiger realizes how much he affects others, not just his family. He endorses products of companies that employ millions of people. The effect of his transgressions on these companies and they people they employ is yet to be seen.

By: GolferWriterGuy

GolferWriterGuy — Fri, 11 Dec 2009 17:54:32 +0000

Good points, One-Eye. Yes, there is a lot of fiction and speculation swirling around. However, the point is that for advertisers they are mired in the muck regardless and need to figure out how they want to proceed. They have to take the good times with the bad, and even if only 10 percent is true like you suggest this is bad — very bad. Pull your ads for now, people.

By: Heather

Heather — Fri, 11 Dec 2009 15:04:50 +0000

I got a kick out of the headline on the cover of Golf Digest, “10 TIPS OBAMA can take from TIGER.” Oh god, let’s hope not!

By: Hack

Hack — Fri, 11 Dec 2009 14:34:37 +0000

You’ll be waiting a long time then as only 2 people know the full story -
Tiger and Elin (and it may be a stretch to assume Elin really knows it all).

People can criticize the speculation all they want,and continue to blame the media. But Tiger could end it if he chose to say ‘here’s what happened’. It’s his absolute right to NOT do that…but the speculation won’t stop unless he does.

By: One-Eyed Golfer

One-Eyed Golfer — Fri, 11 Dec 2009 13:29:55 +0000

More accurately, Tag Heuer pulled their Australian ads, not those worldwide and Gatorade pulled their rotten product and ads well before the ’sordid details’, which nobody has by the way…

We only know accusations, fabrications and absolute nonsense. The ONLY details we know to be 100% accurate is he left his property, hit a fire hydrant, hit a tree and went to the hospital. Unless, I missed something.

I am incredibly disappointed in Tiger. If only 10% of what we are reading is accurate, he deserves to be knocked down a number of pegs. I think I will wait for facts, not fiction.