Archive for December 2009
T’was the night of Thanksgiving
Despite the holidays upon us, we can’t escape the Tiger Woods sex saga. He remains the topic of humor on late-night TV even as he remains reclusive. In the interest of further capitalizing on his misfortune, here is a holiday inspired poem circulating the Internet about the world No. 1 golfer’s season...
Give the Gift of Balls
Are you in need of a gift for the golfer on your list? New drivers or distance measuring devices are nice. But maybe you don’t want to break the bank. A dozen golf balls make a great stocking stuffer. Sometimes only two balls will do. On a recent trip to Florida, the self-proclaimed “golf capital of...
Are You Ready for Some Football?
The college football Bowl Championship Series begins today when Fresno State faces Wyoming in the New Mexico Bowl, the first of 34 games between now and the first week of January. The timing couldn’t be better for many golfers, at least on the East Coast where a major snow storm...
When Advertising Is Accentuated
Until recently, Tiger Woods was an advertiser’s dream. The fact that he already is — or will soon become — the first athlete to earn $1 billion in prize money and endorsement income is due in large part to his advertising appeal. Woods is successful, handsome, clean cut, multiracial and...
Capitalizing on Crisis: Just Do It
The latest from the Your-Misfortune-Is-My-Fortune files comes from a Southern California clothing shop that sells stylish graphic tees and hip, retro sneakers. Capitalizing on crisis is a common publicity ploy with limited sales opportunity so it pays to be swift. With that in mind, Tradition is now offering a limited edition Tiger...
Bloggers make claims of ‘transgressions’ with Tiger Woods
In a sadly transparent effort to maintain web traffic and fill content gaps that normally exist during golf’s ‘silly season’ golf bloggers have begun in earnest to make claims of having experienced ‘transgressions’ with Tiger Woods. “It started out with a brief introduction, but before long it evolved into...
Playa of the Year
Marketing knows no bounds. Everyone’s out to make a buck, especially if it comes at someone else’s expense. And, Americans love their cars and celebrities, so it should come as no surprise that a Northern California auto repair shop is trading on Tiger Woods’ good name in an effort to attract...
Rumors that aren’t squelched
It’s not hard to fathom that Tiger Woods isn’t going to scramble very hard to shut this specific I-banged-Tiger-Woods claim up: According to Lawton, Woods is quite the lover. He is “very well endowed” and “knows his way around the bedroom. On a scale of ten I would give him 12,” she tells News...
Woods’ last shining moment
Corey Grice (aka @golferwriterguy) wrote up a piece for the Huffington Post about the days of yore (you know, a little over a week ago?) when Tiger Woods image shone more brightly than the trophies on his mantle. Corey had a chance to see Tiger in what may have been his...
“Where were his PR people?”
I swear I’m nearly done writing about Tiger Woods and his transgressions/situations and any other indirect descriptor he’s used for his actions during the past few days. One thing has caught my eye a few times in reading the various blogs and news articles on Woods public relations nightmare – “What...