We dig golf marketing.
Not because it’s good. Oh no, usually it’s dreadful, unless you have erectile dysfunction issues – then you are likely well informed of a wealth of options available to you.
But sometimes we find something that is interesting for all the right, or even wrong reasons.
This may not be new to you but it was called out to us by a reader and we thought we’d share the ‘Amazing’ video from Callaway golf.
So what do you think? Does it belong in the golf marketing Hall of Fame or Hall of Shame?
There are arguments to be made for both:
Pros – The ‘I’m not even sure I got it all!’ line is chuckle-worthy and it’s refreshing to see a golf related ad that features a couple in bed instead of bathtubs.
Cons – Where’s the love for the ladies? In a perfect world there would be a version of the video featuring a female golfer. Natalie Gulbis gets our casting nod please. Also, a tad stereotypical ‘bigger, longer’ etc. Why stop at the (not so) subtle comparisons between driving length and, um other things and just make the driver into a giant phallus?
Let us know what you think in comments on if it’s Fame or Shame worthy.
Hack is a pen name for a marketing and media relations professional who enjoys blogging as a means to pursue his passion for his favorite sport – golf. He represents the yin to his collaborator’s yang. He doesn’t so much play golf, as the game plays him to his delight and likely demise. Follow his perspective on Twitter at @
Why didn’t they hire better looking models.
It’s not like they don’t have any money:
http://www.wikinvest.com/stock/Callaway_Golf_Company_%28ELY%29
The woman has a sort of wholesome appeal…I dig her. So basically you wish the dude were better looking. Good to know! Hey I didn’t know that about you but it’s all good…no judgment here man. Free love n’all that.
the woman in the video is why i found this website, shes hot! i have seen her in a few other commercials on tv as well. whats her name, anybody know?
How about this. After he gives his rundown, she jumps up throws on her golf clothes on and says, “I know! So you won’t mind if I hit the course a little early today? Nothing makes me more euphoric than fitting in 36.”
Needs work, but you get the idea. I think a real golfer should play the role. Of course I mean me!
OK better idea.
The couple is in bed starting to get a little cozy. She stops and says you won’t believe the shot I had on 9 today. I almost eagled the damn thing!” He says, “Honey, can we not talk about golf for a few moments?” Then he looks into the camera and says, “And I’m the one who wanted her to start golfing.”
This has NEVER happened to me, but it might be a good ad. ;o)
Hack, I’m glad you’ve got an open mind…
Any guy who needs to talk about how great is golf game in bed is probably not that attentive of a lover, so I am thinking that lady may have been exaggerating her satisfaction.
He sounds a bit of a Bertha to me.
Hall of Shame for sure. I agree with the first commentor that the couple is physically unattractive, unappealing and unsexy. Maybe I have really high standards or something but that how I see those two. I guess guys find the woman attractive because she’s portrayed as enjoying sex – that seems to make almost any woman attractive in many men’s eyes.
The guy is written as an annoying neanderthal-type and the woman as a pathetic loser who for some reason digs the neanderthal …and of course she demonstrates no interest in golf at all.
IMHO the ad below belongs in the hall of fame. And it’s a Viagra ad, to boot. A Mexican Viagra ad, and the only one I’ve ever seen that doesn’t suck.
Funny how Mexicans are able to make an ED ad that’s classy, romantic and sexy… and us Americans… with our side-by-side bathtubs and unappealing models… are only able to make ads that are disingenuous, misogynistic, arrogant, pandering and/or pathetic.
http://adweek.blogs.com/adfreak/2009/02/mexican-ad-for-viagra-actually-doesnt-suck.html
OK I’m done…rant over…enjoy the Mexican ad. ;o)